The Orlando MSA Market Snapshot is our real-time assessment of economic trends in the four-county Orlando Metropolitan Statistical Area, updated online as data becomes available. Point-in-time assessments are available for download at the start of each month.
Click on the tabs below to view trends from the current Market Snapshot.
Positive
Firm-level business confidence rebounded modestly to 73.7% in Q1 2026 from its year-ago level of 72.0%.
The regional labor force remained stable, growing 0.9% (14,282) between April 2025 and April 2026.
SunRail ridership increased nearly 6.5% between April 2025 and April 2026.
Negative
The latest sales data suggest consumer spending declined 2.9% year-over-year in April, indicating consumers may be reining in spending.
The regional unemployment rate rose 1.2 percentage points (pp) to 4.5% between April 2025 and April 2026.
Construction employment declined by 1,900 jobs (2.0%) since April of 2025 amid a broader softening of the labor market.
Neutral
Average weekly wages rose 4.1% between April 2025 and 2026 but fell 1.6% from a month earlier.
Industrial vacancy rates rose 0.9pp between Q4 2025 and Q1 2026 but declined 0.3pp between Q1 2025 and Q1 2026.
Hotel occupancy increased 4.2pp to 77.3% in April 2026 from a year earlier but decreased 1.9pp from last month.
BUSINESS ACTIVITY | LABOR MARKET | INDUSTRY EMPLOYMENT
REAL ESTATE | TOURISM AND TRANSPORTATION | SOURCES
BUSINESS ACTIVITY
LABOR MARKET
INDUSTRY EMPLOYMENT
REAL ESTATE
TOURISM & TRANSPORTATION
Sources
Florida Department of Revenue • University of Florida, Bureau of Economic and Business Research • Pitchbook • Orlando MSA Business Conditions Survey • FloridaCommerce • Lightcast • Orlando Regional REALTOR® Association • U.S. Census Bureau • Cushman & Wakefield • Visit Orlando • Greater Orlando Aviation Authority • Orlando Sanford International Airport • SunRail