The Orlando MSA Market Snapshot is our real-time assessment of economic trends in the four-county Orlando Metropolitan Statistical Area, updated online as data becomes available. Point-in-time assessments are available for download at the start of each month.
Click on the tabs below to view trends from the current Market Snapshot.
Positive
Local businesses reported stronger hiring and revenue expectations in Q2 2026 compared to Q2 2025, suggesting optimism despite ongoing economic uncertainty.
Wages increased 10.6% from August 2025 to August 2026, above the 3.4% inflation rate in August 2026, signaling that workers saw real gains in purchasing power.
SunRail ridership rose 4.2% year-over-year to 106,047 in August 2026.
Negative
The latest sales data suggest consumer spending declined 2.9% between April 2025 and April 2026, indicating consumers may be reining in spending.
The regional unemployment rate rose 0.4 percentage points (pp) to 4.6% between August 2025 and August 2026.
Financial activities employment has declined by 2,600 jobs (2.7%) since August 2025.
Neutral
Regional payroll employment remained stable at 0.8% growth (11,900) year-over-year in August 2026.
Office vacancy rates remained relatively stable, declining only 0.1pp since Q1 2026 and 0.3pp year-over-year.
Industrial vacancy rates rose 0.3pp between Q1 and Q2 2026 but declined 0.2pp year-over-year.
BUSINESS ACTIVITY | LABOR MARKET | INDUSTRY EMPLOYMENT
REAL ESTATE | TOURISM AND TRANSPORTATION | SOURCES
BUSINESS ACTIVITY
LABOR MARKET
INDUSTRY EMPLOYMENT
REAL ESTATE
TOURISM & TRANSPORTATION
Sources
Florida Department of Revenue • University of Florida, Bureau of Economic and Business Research • Pitchbook • Orlando MSA Business Conditions Survey • FloridaCommerce • Lightcast • Orlando Regional REALTOR® Association • U.S. Census Bureau • Cushman & Wakefield • Visit Orlando • Greater Orlando Aviation Authority • Orlando Sanford International Airport • SunRail